YouTube is developing special new features for the 2023 NFL season, such as the ability to rewatch key plays as well as access NFL Fantasy data and real-time stats. Execs want the exclusive NFL package to drive YouTube TV signups, and they’re also hoping it will help YouTube capture a bigger share of TV ad spending.

YouTube obviously would like to recoup what it’s paying for Sunday Ticket, but it’s looking at the deal in a broader context. The NFL licensed to Google the right to exclusively distribute Sunday Ticket through YouTube TV and YouTube Primetime Channels to residential consumers in the U.S. Google will reportedly pay the NFL between $2 billion and $2.5 billion per year for Sunday Ticket, up from the estimated $1.5 billion that DirecTV had been shelling out. NFL RedZone also is available through YouTube TV’s Sports Plus add-on package ($10.99 per month), which among other channels includes Fox Soccer Plus and beIN Sports.

Sunday Ticket + NFL RedZone via YouTube Primetime Channels: $489/season ( $389 presale).Sunday Ticket via YouTube Primetime Channels: $449/season ( $349 presale).Sunday Ticket + NFL RedZone via YouTube TV: $389/season ( $289 presale).Sunday Ticket via YouTube TV: $349/season ( $249 presale).YouTube is offering Sunday Ticket in two flavors: bundled with NFL RedZone (the league’s whip-around channel that shows every touchdown live on Sundays) and without it. That means that if you subscribe to YouTube TV and Sunday Ticket, you’ll be able to watch and/or record every single NFL game during the 2023 season. Sunday Ticket includes all out-of-market Sunday regular-season NFL games that are broadcast on Fox and CBS, letting fans (or sports bettors) catch the action of every team live. Note that the base price of YouTube TV recently jumped 12%, from $64.99/month to $72.99/month meanwhile, ahead of the start of this year’s baseball season, the streamer dropped MLB Network. Whereas DirecTV typically required you to buy a satellite TV package to get Sunday Ticket, YouTube will sell the package on a standalone basis - and although you don’t need to a pay-TV subscription, it will cost $100 more per season than for YouTube TV subscribers. And if you don’t have YouTube TV, you’ll pay even more. The regular pricing of Sunday Ticket for YouTube TV customers will be $349 for the 2023 season, higher than DirecTV’s $293.94 price tag for the 2022 season.

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